Sassy AF: Getting Real with AmandaMuse
AmandaMuse is a true OG in the world of YouTube. Since joining YouTube in 2012, she’s amassed a massive following that includes 60K subscribers and 12-million views. She also lights up Instagram (and her 24K followers) with her radiant positivity and unapologetic realness. Oh, and she has a “little” podcast entitled The Sandwich that recently hit 50K downloads on iTunes.
This article originally appeared in the Spring 2019 issue of The Holistic Parent.
1. TELL US A BIT ABOUT YOURSELF
I’m Amanda, and I always start with “I’m a mom” because it’s my life’s greatest and hardest work to date! I have a daughter (7) and a son (4), and I’m married to one heck of a man, celebrating 15 years together this year. I also happen to be a person of the internet. I create lifestyle content as AmandaMuse on YouTube, Instagram, Facebook, traditional media and, most recently, a podcast called “The Sandwich.” I also speak at conferences and events around North America about being a creator in the online space.
2. HOW DID YOU GET STARTED IN THE WORLD OF YOUTUBE?
In 2010, my husband and I moved from Canada to Malaysia for his work in aviation. We started our family in Penang, and when my daughter was six months old, I decided to start my own YouTube channel to document this season of life. I wanted to connect with women around the world on a similar path and share all of it — the good, the bad, everything. I had been watching YouTube, and kept coming back to the same channels and thought of the creators as friends. It was a lonely time as a new mom and expatriate, and then I had a little moment thinking, “I could totally do this too!” So I did!
3. DO YOU IDENTIFY WITH THE TERM “INFLUENCER”?
No. We all have influence. “Influencer” seems so...easy. I work hard creating content with value for my audience in the form of videos, daily posts on Instagram, engaging live videos, podcast episodes, and the list goes on. All of it takes dedication, serious work ethic and time. I’m the producer, videographer, editor and more. I feel so privileged that this is my job — it’s the most fun and very rewarding, but I kinda wish there was one extra day a week so I could catch up on sleep!
4. HOW DO YOU FEEL ABOUT THE ATTENTION (POSITIVE OR NEGATIVE) YOU GET FROM BEING A PUBLIC FIGURE?
It’s great! It’s part of the deal. I’m fortunate to have a mature audience, so there isn’t much negativity. I also have boundaries in place as to how/what I film to ensure my family’s safety. That said, I’m a strong, independent and opinionated woman, and that can attract some unwanted attention. So I use the old “ignore, block, delete” method. It’s my house, and if you’re rude, you’re out!
5. WHAT DOES YOUR FAMILY FEEL ABOUT YOUR CAREER CHOICE? HOW DO THEY INFLUENCE THE TYPE OF CONTENT YOU PRODUCE?
Seven years ago when I first started and it was considered a hobby, I felt like I was constantly educating people on what I was creating and why, especially when I wasn’t making any money, but wanted to take time away from my family to build my business. It was a delicate dance in those early motherhood years. Now, it’s just how we do life, and they’re very supportive. In fact, I’m pretty sure I give them some extra street cred for being a “YouTuber”! My family directly impacts the type of content I create as I build my content around the season of life I’m currently in. That said, I’m respectful of their privacy and am very conscious of how my being so transparent online may impact them in future.
6. CAN YOU TELL US ABOUT YOUR SUCCESS ONLINE? HOW DID YOU BUILD YOUR FOLLOWING?
I just kept creating. I kept showing up and kept it real. I made authentic connections with people and worked really hard to bring value to their day. I was also always learning new things like editing, staying on top of trends, pivoting my content as people changed how they consumed it. I also work with a team who manages my branded/sponsored content and this allows me to focus on my work — the creative element — while being able to have a successful business as well.
7. WHAT’S YOUR FAVOURITE PART OF YOUR JOB?
I basically talk for a living — it’s the best! I’m a total extrovert, and I love motivating and encouraging other women to live their best life so making videos, posting online and speaking at conferences, etc. is my absolute dream job! I’m very grateful.
8. WHAT’S BEEN THE MOST CHALLENGING PART OF DOING WHAT YOU DO?
Reminding myself that I can have it all, just not all at the same time. Whether it’s business goals and dreams, fitness aspirations, family time or sleep, I have to prioritize my top few and the rest just don’t make the cut. I do want it all — so that’s a tough one for me.
9. YOU’VE BEEN DOING THIS FOR QUITE A WHILE – SOME WOULD SAY YOU’VE CARVED THE PATH FOR THIS TYPE OF CAREER. WHERE DO YOU SEE YOUR CAREER GOING? IS THIS SOMETHING YOU SEE YOURSELF DOING INDEFINITELY?
I see myself constantly pivoting and switching gears depending on how people consume content. I may write a book, build my consulting business, pursue TED talks, or teach! I keep my options open. It’s my nature to adapt — whether it’s a new country, season of life or profession, I have a drive and passion for connecting with people, and I hope to always find a way to do it!
10. ANY TIPS FOR SOMEONE STARTING OUT AS A BLOGGER/VLOGGER (SPECIFICALLY IN THE PARENTING SPACE)?
Find your passion, just be you and keep going! It’s so easy to watch what other people are doing and mimic — get inspired, be motivated, but be yourself. I’ve seen people lose their way and fizzle out because they lost sight of why they started. Fun fact: My screensaver actually says “Remember Why You Started” and if I can stay aligned with my mission statement than I know I’m on the right path.
“RAPID FIRE” QUESTIONS
1. Coffee or tea? Wine or beer?
2. Night owl or early bird?
3. Favourite thing about being a mom? Least favourite?
Best: They gave me purpose. Also, they’re so quirky and funny. I adore them!
Worst: Lack of sleep and worrying about them when they’re sick. Like, I really hate vomit.
4. What do you love about living the region?
There is always something to do, whether it’s outdoor parks, fun cafes, heritage villages (we love those!). Making memories with my kids is my favorite!
5. Favourite thing to do with the kids in the area?
We absolutely love heritage villages, so whether it’s the City of Waterloo Museum, the Doon Heritage Village or Westfield Heritage Village, we explore, we think of times gone by and basically pretend we’re Anne of Green Gables! The best!